Integrity - Uprightness, decency, and fairness
Faithfulness - Honesty, integrity, sincerity, and frankness
Love and Care – Love and care of family, love of colleague, love of team, love of enterprise, love of society, and love of country
Passion - Only with passion, there are career, efficiency and life vitality
Dependability - Keeping down-to-earth, endurable, broad-minded and patient for undertaking tasks
Innovation - Insisting on innovation in mechanism, marketing, management and technology, willing to learn and good at imitation
Perseverance - Recognizing your advantage, disadvantage, deficiency and weakness, and striving to overcome deficiency & weakness and transcend yourself
Excellence - Excellence of every employee, product, service and management creates the whole perfect group